The real costs of sending staff on viewings...

Posted on 19 Mar

We don’t think anyone has ever tried to quantify how much viewings actually cost an agency, from a property launch to completion. Well, we’ve come up with some guide figures, using property industry ‘best averages’ and research from Oxford Economics, to illustrate how costly it can be. 

Total per property? Around £300

An agent is spending around £335.15 per sale/let on viewings, if undertaken by a junior member of staff. The cost would be fractionally lower at around £292.95 if carried out by a negotiator with more than two years of experience. You may be surprised that both totals are more costly than booking a dedicated Viewber to do it.

How we came to the figures

Our calculations looked at wages, recruitment fees and travel expenses – all overheads that an agent has to factor in when permanently staffing a branch. There were increased costs for new starters, who need more spent on training and equipment, and increased salaries for more experienced employees.

We also factored in an average of nine viewings per let or sale in order for it to complete and an average of 72 minutes away from the branch per viewing, including an average of 5.4 miles of travelling.

Save staff for when it really counts

We know that viewings take valuable staff away from the office. It’s not so bad when the viewing is crucial – perhaps you know an offer will be made or you can canvass for an instruction – but what about second, third and fourth viewings or serial time wasters and ‘no shows’ who fail to cancel an appointment? How about property visits that involve nothing more than letting a tradesman in or for a meter reading?

Is best use of staff, who can close deals or win new business, to travelling backwards and forwards to properties often to just open a door. You might think it’s money wasted.

Send a Viewber instead

If you’re paying staff, you’ll want a good return on investment, and that’s not always through viewings. If this blog has opened your mind to the fact that you want your best performing staff in the office more – or you’re looking to swap fixed costs for flexible ones – talk to Viewber about our flexible dip in, dip out service.

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