A degree of outsourcing could benefit all agents
I don’t know what sort of brain you have but once mine’s into something it won’t switch off. That’s not always a good thing: obsessive thoughts at 3am or bleak thoughts at 7am are enough to make anyone bleary eyed.
Twenty thousand estate agents – how to get the right message to them, salaried job to unsalaried dot com entrepreneur, how to let everyone know what I’m doing, how best to utilise decades of experience in a fast moving property market . . . there’s plenty to occupy horizontal hours. I don’t remember dreams, sadly, so the occupied hours are waking ones. Artificial intelligence can be switched off but sentient beings don’t have that luxury.
Having said all that, I’ve been staggered at how receptive people have been and how they’ve been willing to listen.
Agency doesn’t always get a great press but actually it’s a dynamic and entrepreneurial business that’s beginning to come to terms with what the future may hold: emerging from a difficult period is always good for focusing the mind.
But what seems obvious to me is that it’s an industry still rooted in an either/or mentality as evidenced by the fact that many, if not most, of those hearing about Viewber assume that it is for online estate agents.
For some this would seem to place me in “enemy” territory, which is a really odd thing to encounter and clearly a first for me, having been a part of the putative establishment for so long. That’s been helpful insofar as it’s opened doors to all manner of agents, new and old, and as many have wanted to share my vision of the future as much as talk to me about the new service.
Luckily it seems the high street is beginning to realise that their future and profitability is as much about keeping an eye on costs as it about hanging on to what they have – doing more with less.
My simple vision for having sensible local people helping to do viewings does not imply agents can’t do the job, far from it, but I’ve been around long enough to know that there are a plethora of reasons agents can’t get to appointments, or indeed why managers are loathe to help other departments out or wouldn’t rather have negs using their time better.
Auction and lettings open houses, asset management inspections, second viewings/valuations and geographically diverse instructions can now be serviced by agencies who’d previously have struggled or been unwilling to commit the resource, and that’s hugely satisfying in an industry I’ve literally grown up in.
I have no idea why anyone would think that’s only of benefit to online agents – used properly it can help forward thinking and resourceful agents continue to compete and expand their sphere of influence well into the future.
This article first appeared at www.propertyindustryeye.com on Oct 18th 2016