A guide to selling property in 2020
Selling a property in 2020? Here’s Viewber’s guide to how things have changed since the start of the year.
Welcome to selling a property AC – After Covid. In the BC world, putting a property up for sale followed a tried and tested formula that was pretty standard across the market but we’re entering into new territory – one that can change at a moment’s notice.
Viewber has been helping agents, investors and auctioneers sell property throughout lockdown, thanks to new and improved ways of listing and viewing a property. We thought we’d share some of our discoveries with you.
There’s no time to delay: March 2020 taught the property industry that things can change in the blink of an eye. Agents were left rushing to take photos and videos of properties before restrictions on social contact and travel were in place and sadly, many were too late. The result was thousands of properties that missed the marketing window due to delay. Agents need to take photographs, virtual tours and videos as soon as a seller signs on the dotted line, so the agent has a full suite of digital assets at their disposal. This ensures listings can go live with the most comprehensive information - even if lockdown is tightened again.
Take more photos than before: research released in June 2020 by Bankrate found 82% of potential buyers found a listing with less than 10 good-quality images a huge disappointment, and the lack of imagery made them less likely to follow through with a purchase. It’s now good form to take multiple photographs in each room, including close-up detail shots, as well as capturing plenty of images of the outside space.
Always market a property with a virtual tour: our new ‘AC’ normal may leave some home movers hesitant to visit a stranger’s home at all, while others will want to save in-person viewings exclusively for properties they are more likely to make an offer on, to reduce social contact. Virtual tours are the next-best thing to a physical viewing and are now a vital part of the UK’s two-step viewing process.
Embrace video: the same Bankrate research found 79% of respondents said not having a good-quality video available for viewing was a major turn-off when buying a property. Video – whether it’s a pre-recorded walkthrough or a live WhatsApp video call viewing – is expected by today’s buyers, so as many listings as possible need to include a video viewing option.
Improve every aspect of the above with one Viewber visit
Viewber was offering almost all of the above long before the pandemic and we have evolved and added to our service to stay ahead of the marketing curve. A single visit by one of our vetted, trained Viewbers can yield:-
- 360? virtual tours with 3D dolls house models and floorplans
- Livestream viewings via WhatsApp video call, where the buyer can control where the Viewber goes and what they film on a real time, live broadcast basis
- Property reports and inspections accompanied by photographs, videos and opinion
- Photography, with two levels to choose from – simple and enhanced – bought in packs of 12 images
If you’d like to partner with Viewber to ensure you give each of your listings maximum appeal and buyers the most decision-making tools, contact us today.
Don’t forget, we provide nationwide coverage 7 days a week, including evenings, weekends and Bank Holidays.