Are the lines between Agents becoming blurred

Posted on 16 Jan

It seems the idea of broker style hub estate agencies is really catching on. Reading recent trade press reveals companies like my old firm, Douglas &  Gordon. MyLondon Home and Arun Estates (via their Hadleys sub-brand) are making a success of the model, and even Adam Horton, starting his new company, actually got a favourable reaction from an often hostile reading fraternity in the comments section of one leading website last week.

When I mention a broker only model many still wonder what that is, when people talk about Hybrid Agents they often mean Online Agents and surely all high street agents are online too. The lines are getting seriously blurred – so what differentiates them.

What is the difference between a Hybrid Agent – ie one with local property agents, and a broker only hub style. Is it fees, i.e. one charging a more usual ‘rate’ might be described as a broker only type, whereas Hybrid seems to imply cheap or fixed fee. But go to a certain well known ‘online’ agent – in reality, one of the better-resourced Hybrids – and your average fee is >£1200 + VAT, which in an area where average properties sell for £150k might not be considered cheap.

Seems to me that there’s some serious morphing going on here bracketed by the high end ‘implied full service’ high street charging full fees at one end, and online ‘not much to service you with’ get me on Rightmove at the other. Predicting the future is notoriously dodgy but it does seem that progressive high street and well-resourced hybrids look to be on a collision course for the middle ground.

Ed Mead is the Co-Founder of Viewber.  To find out how Viewber could help to provide an additional resource to your business, why not book a free and without obligation Discovery Call and Demo with a member of our Business Development Team. 

6 ways to add value to your agency

Posted on 20 May.

How to bolster the services you offer and improve your brand’s perception so home movers chose you over your rival.

How agents are monetising gaps in their diaries...

Posted on 15 May.

Join hundreds of estate and lettings agents monetising what used to be gaps in their diaries...

Will independents at last have a united voice?

Posted on 13 May.

"The last few weeks have seen a flurry of activity directed at independent agents" Viewber founder, Ed Mead has written an article about this for Property Industry Eye.

Our website uses cookies which are small files of letters and numbers that we put on your computer. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also helps us to improve our website. Read more about the cookies we use by clicking here. By clicking CONTINUE you agree to cookies being used in accordance with our Cookie Policy. If you don't agree you can disable cookies - see the Cookie Policy for more details.