Does your CRM supplier listen?

Posted on 5 Mar, 2021

Written by Viewber Co-Founder, Ed Mead

Over the last almost five years we have had literally dozens of conversations with various CRM suppliers and although always positive are usually followed by comments relating to what appears to be a rolling ‘our dev pipeline is full for the next three months’ – i.e. it never actually comes around.

You don’t have to be a rocket scientist to imagine that most CRMs have been besieged by noisy start-ups. Still, that’s changing as over the last few years there’s been a big shake out with the fittest are now offering some genuinely useful tools many in the industry are beginning to leverage to good effect.

The problem remains that for most CRM users, well over half of all agents, they simply will not double enter data. So however useful a product might be it’s either not being shown to users when it’s needed, or isn’t being used because most can’t be bothered to enter data into duplicate proptech dashboards regardless of how useful they are.

It’s refreshing then that amongst many ongoing discussions MRI, a global software CRM provider, has actually said yup and instigated what is, for the moment, something as simple as placing our name in front of their users and giving them the opportunity to pass through to our dashboard. Talks about full API integration and placing us in front of other verticals, like Housing Associations and Property Managers that use MRI’s software, continue but a big up to Trevor Youens and the Team.

Watch Trevor and I having a short chat about it and how it looks on their agent dashboard. If you’re looking for a CRM supplier that really does think about what clients need, they’d be on your list...



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