Instagram - THE place for property developers

Posted on 10 Aug, 2021

It’s good to share and if you’re a property developer, there’s no better place to document and broadcast than Instagram, as Viewber reveals. 

Keeping a paper diary is so yesterday. If you’re a property developer - or would like to start investing in property - Instagram is the place to share your journey! Whether you’re in the research phase, have just started ripping out your first property or are an old hand with a growing portfolio, you can be educated and entertained on Instagram.

Here’s how to make this social media platform work for you, especially if you are looking to learn from other developers’ mistakes, and see the ‘warts and all’ side of property investment and renovation.

Don’t be afraid to share!

Property development isn’t a competition or a closed community. In fact, Instagram provides a supportive community in which to start, survive and even thrive. Take for instance property developer sisters @ruth_and_gillian_hobbs – they shared some of their best trade secrets in a video interview with fellow real estate developer @Incapital - watch the video here.

Get yourself on the grid

Not every post has to be of bricks and mortar. Some of the best engagement and advice comes from sharing photos of the face behind the account (dogs and kids work well too). A master of this is Howard Giblin – the property developer who runs the @southwestproperties Insta account. One of Howard’s most engaged with posts show him outside a property he bought without ever seeing it in person – Viewber conducted the inspection on his behalf!

Be a cheerleader

Account interaction often comes from collaborations, reposting and sharing other people’s content. Kelly and Lee at @avalily_property have this down to a fine art. Their grid is bursting with advice and recommendations. Much of the content is as a result of an e-book they have written, which celebrates the talents of a host of property-related experts, and they all get a square on their grid.

Broadcast what you know

Who needs the BBC to be a broadcaster when you’ve got Instagram? IGTV (for pre-recorded or edited videos), IG Live (live videos with a 24-hour shelf life) and reels (short, 15 second clips) allow any property developer to conduct interviews, share ‘how to’ video guides and post property tours. Check out @iamdamianmurray for live property shows every weekday – learn from the master and pick up some great tips along the way.

Join the clubhouse craze

If you’re in the market for more personal property insights and insider info, take part in a property developer ‘clubhouse’ chat, facilitated by Instagram’s Live Room group video streaming facility. Sarah and Steve, who run @623_ltd, recently joined a Insta Live Room clubhouse call with @maygreeninvestments, @____beespace and @insidepropertyinvesting – learning how to grow their property development brand and business using social media.

Find your niche… and own it!

Property development is broad and there are millions of posts to wade through. You can, however, reach likeminded developers, investors and property purchasers on Instagram with ease. Jodie and Jimmy at @restoration_lane love, buy and redevelop period properties, so that’s what they fill their grid with. They also use specific hashtags, such as #chapelrenovation, #heritagebuilding and #georgianarchitecture, to align themselves with likeminded people.

Hashtags to search

New to Instagram or overwhelmed by the sheer amount of posts? Try these hashtags in the search bar to find relevant content:

#propertyinvestors #buytolet #ukpropertymarket #hmo #propertyinvestment #propertydevelopment #property#project #refurbishment #hmo #renovation #diy #homeinspo #investor #flip #propertylife #reno #btl #investment #investmentproperty #hmoinvestor #hmoinvesting  #investingfromadistance #propertytransformation #propertyprofessional #propertyrenovation #landlord #propertyinvesting

If property development is taking you across the UK but you can’t always physically be where the opportunities are at, Viewber can undertake property inspections and viewings on your behalf. We’ll file a written report - backed up with photos and videos, if required – and even live video call you from the property as you direct our Viewber around!

Ask us for more details today and follow us on Instagram too - @viewberuk.


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