Making the most of the Boxing Day search bonanza
How does the nation spend Boxing Day? Eating cold turkey, mash and pickles? Pounding the High Street grabbing a bargain in the sales? Slumped on the sofa watching classic comedy repeats? If historic figures from the property portals are true, many Brits will actually spend the 26th December surfing online for a new home. The yuletide Bank Holiday has become a traditional time for all things online, with Brits making the most of being off work and able to go on property viewings.
Reporting on Christmas 2018, Rightmove said it had 25,147,701 pages viewed on Boxing Day, while figures from the Daily Mail suggested that over two million people trawled through multiple Rightmove listings on the 26th December. It was a similar story over at Zoopla, where its peak property viewing window occurred around 9pm on Boxing Day evening.
In the past, people had to wait for estate agency branches to re-open after the Christmas holiday – perhaps even early January - before they could request a viewing but in our 24/7 wifi-connected society, we’re only ever a click away from making contact with a business. What’s more, our customer service expectations are incredibly high - if an enquiry is made, people expect an almost instant reaction.
With millions of property searches being conducted on Boxing Day, an agent’s inbox or dashboard will be filling up with viewing requests. Why let them languish there for days, risking the loss of a potential buyer – and the opportunity to win a new instruction if that person also has a property to sell? If the issue lies with your agency being closed or a skeleton team not able to leave their desks, the solution could well lie with Viewber.
We have 7,000 vetted Viewbers who, between them, have accompanied buyers and tenants on more than 90,000 viewings or inspections on behalf of agents. Many of those took place over the Christmas periods of the last three years since Viewber started. These accompanied visits are usually ordered by smart agents who have taken a step back to enjoy the festivities, but who continue to monitor enquiries and pass viewing requests on to Viewber.
Booking Viewbers for the post Boxing Day property bonanza is the perfect way to keep your agency generating business, even if you want to be home watching another Bond film. We’ll be working over the entire festive period, with a Viewber located close to every property for sale and to rent across the UK. Contact us now – there’s just about enough time to set up an account and make your Boxing Day plans.