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More viewings = More deals

Posted by: Ed Mead on 08 Mar 2018

Any agency I’ve ever worked for produced stats at the end of every month looking at how many viewings it took to get an offer and an exchange. It was a basic, but accurate measure of how well the agency was doing and, more often than not, how well priced the stock was. What’s remarkable is how consistent those stats were. It was obvious that we just needed to get more people round more properties and that one of the limiting factors on getting buyers round was having staff available at times when punters actually wanted to see the properties – an issue which is getting worse as the me generation reaches an age where they can afford to rent and buy themselves.

I remember well the time when property was so in demand, and the competition so dozy, that you could insist a buyer came to see the property at a time that suited you, the agent. It was as much of a qualification as anything else – if they’re willing to do that they must be serious, right. But back then there was NO internet or mobile phones and expectation levels of agents hadn’t changed for literally hundreds of years. People forget how much has changed in the way of technology as well as buyer expectation. These days you tell a buyer they have to come on Tuesday afternoon and they’ll simply move on to the next property in their inbox.

More viewings = More deals – it’s simple and genuinely requires a change in mindset as well as an army of weekend staff to cover. It’s no coincidence that the upmarket agents employ many hundreds of weekend staff and other agents, including ones I’ve worked for, struggle to get regular people to cover weekend viewings.

Why not cover every demanded weekend or out of hours viewing at the click of a button and make the equation work for you too.

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