More viewings = More deals

Posted on 8 Mar, 2018

Any agency I’ve ever worked for produced stats at the end of every month looking at how many viewings it took to get an offer and an exchange. It was a basic, but accurate measure of how well the agency was doing and, more often than not, how well priced the stock was. What’s remarkable is how consistent those stats were. It was obvious that we just needed to get more people round more properties and that one of the limiting factors on getting buyers round was having staff available at times when punters actually wanted to see the properties – an issue which is getting worse as the me generation reaches an age where they can afford to rent and buy themselves.

I remember well the time when property was so in demand, and the competition so dozy, that you could insist a buyer came to see the property at a time that suited you, the agent. It was as much of a qualification as anything else – if they’re willing to do that they must be serious, right. But back then there was NO internet or mobile phones and expectation levels of agents hadn’t changed for literally hundreds of years. People forget how much has changed in the way of technology as well as buyer expectation. These days you tell a buyer they have to come on Tuesday afternoon and they’ll simply move on to the next property in their inbox.

More viewings = More deals – it’s simple and genuinely requires a change in mindset as well as an army of weekend staff to cover. It’s no coincidence that the upmarket agents employ many hundreds of weekend staff and other agents, including ones I’ve worked for, struggle to get regular people to cover weekend viewings.

Why not cover every demanded weekend or out of hours viewing at the click of a button and make the equation work for you too.

3 ways to make viewings & visits more sustainable

Posted on 10 May.

Going green is a global issue and agents can make a contribution by re-evaluating their attitudes to property visits and accompanied viewings, as Viewber explains.

Expanding: presence first, branch second

Posted on 06 May.

Moving into new areas can prove tricky for agents who aren’t ready to open a branch in unchartered territories - but there are quick ways to gain ground, as Viewber discusses.

The UK property boom looks set to continue

Posted on 30 Apr.

"If there is one thing I have learnt from working in the property market for over 40 years it's that any market prediction worth its salt takes into account the relationship between London and the regions." Ed Mead's latest piece in The Spectator.

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