More viewings = More deals

Posted on 8 Mar

Any agency I’ve ever worked for produced stats at the end of every month looking at how many viewings it took to get an offer and an exchange. It was a basic, but accurate measure of how well the agency was doing and, more often than not, how well priced the stock was. What’s remarkable is how consistent those stats were. It was obvious that we just needed to get more people round more properties and that one of the limiting factors on getting buyers round was having staff available at times when punters actually wanted to see the properties – an issue which is getting worse as the me generation reaches an age where they can afford to rent and buy themselves.

I remember well the time when property was so in demand, and the competition so dozy, that you could insist a buyer came to see the property at a time that suited you, the agent. It was as much of a qualification as anything else – if they’re willing to do that they must be serious, right. But back then there was NO internet or mobile phones and expectation levels of agents hadn’t changed for literally hundreds of years. People forget how much has changed in the way of technology as well as buyer expectation. These days you tell a buyer they have to come on Tuesday afternoon and they’ll simply move on to the next property in their inbox.

More viewings = More deals – it’s simple and genuinely requires a change in mindset as well as an army of weekend staff to cover. It’s no coincidence that the upmarket agents employ many hundreds of weekend staff and other agents, including ones I’ve worked for, struggle to get regular people to cover weekend viewings.

Why not cover every demanded weekend or out of hours viewing at the click of a button and make the equation work for you too.

Are you checking for signs of subletting?

Posted on 08 Nov.

Did you know a landlord does not have to be the homeowner to rent out rooms or an entire property? This fact has clicked for some tenants, who have taken to sub-letting to make extra money.

Winter wonders: viewing tips for colder months

Posted on 05 Nov.

Viewings don’t stop just because its winter. Shorter days, snow and freezing temperatures won’t put off serious house hunters so create an irresistibly cozy home that everyone will want to buy.

Brighton’s property market update

Posted on 31 Oct.

Often referred to as ‘London by the sea’, Brighton has evolved to become a thriving urban destination with a beachside backdrop.

Our website uses cookies which are small files of letters and numbers that we put on your computer. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also helps us to improve our website. Read more about the cookies we use by clicking here. By clicking CONTINUE you agree to cookies being used in accordance with our Cookie Policy. If you don't agree you can disable cookies - see the Cookie Policy for more details.