Increasingly estate agents are using open houses, they're the default in advanced markets like Australia and the US, and are simply when a particular property is open to the public for a set period of time. Potential buyers are either given a specific slot during which to turn up, or the agent issues an open invite and visitors can come and go as they please.
Booking buyers or tenants into an open house is a good way of creating a sense of competition and using staff time more effectively. It prompts people to make an offer as they know there’s the chance of losing out to someone else they have seen looking interested at the viewing.
Good staffing is essential, especially if there are no set slots. Ideally, you’d need a person on each floor and someone at the front door to greet visitors throughout the event. Someone with exceptional local knowledge is always beneficial, as you may draw in buyers from a wide area. A number of our clients are using a member of staff at open houses to qualify attendees as well as a local Viewber, who knows the area well and can talk from experience, to keep an eye on things.
There’s no such thing as a time waster, even if the person has no intention of offering on the property. If you make the right impression or strike up a conversation, you can establish whether each visitor is a potential buyer, seller, landlord or tenant – maybe now or in the future. A Viewber can be tasked with taking every visitor’s details so you can build a mini database from the event – leads to follow up when back in branch.
Many of our Viewbers are retired estate agents or have extensive property experience and can run open house events on their own. In these cases, our Viewber will provide a full follow-up report detailing visitor numbers and hot leads, along with any data capture details.
If you’d like assistance in running an open house event, contact us today for ideas and support.
This is a real voicemail forwarded to us by a frustrated buyer... he subsequently asked the agent why they don't use Viewber - they do now!
So, what do you currently spend on sending staff out on viewings?
How does booking a viewing with Viewber work? For clients, it’s as simple as clicking a button but here we also explain what happens after the booking is sent.