Refuse a viewing? Why you need never say no.

Posted on 7 May

Many estate and letting agents have experienced that familiar sense of dread when a viewing request arrives that you simply don’t want to entertain. It sounds counterintuitive and a bit diva-esque to turn away custom but there are times when you’re too busy in the office, don’t fancy the travel to and from the property, would rather skip an hour with a serial time waster or have a real life reason and everyone else is busy.

Viewber understands that not every viewing is equal. There are the second, third and fourth viewings requested after an offer has been accepted – perhaps just to measure up or indulge. How about the Friday night requests made by the couple who you know can’t afford the property? And the local lady who likes to look at properties just to get interior design ideas?

It’s OK to not want to accompany every viewing but ideally you should never say no. Refusing a viewing means you could miss out on the best offer on a property, close doors on potential new business or harm your brand.

Plus, people’s circumstances also change and a potential buyer may suddenly be in a position to proceed. The couple with the small budget? They’ve just inherited some money and can up their offer. That serial tyre kicker? You may discover during the tour that they have a property they’d like to rent out. If you refuse a viewing, you cut off the potential before the conversation has even started.

And don’t let staff shortages, your branch’s opening hours, or unwillingness to work weekends or evenings stop you saying yes to viewings. If you refuse a request, you could miss out on a hot prospect with a mortgage agreement in principle; a cash purchaser able to proceed quickly or a first-time buyer with no chain behind them - the offer is important but knowing the circumstances of the viewer is equally as significant if you want to secure the best buyer for your client.

We have to mention brand damage too. If you build a reputation for refusing viewings – for whatever reason – you’ll be disappointing movers and we know some of the most disgruntled people are potential buyers who’ve been turned away. They often vent by taking to review sites such as Google, AllAgents and Trustpilot, not to mention social media and the school gates! If you’re accommodating them out of hours, ask for a good review!

If you really don’t want to accompany a viewing – or want to save your precious time for the viewings that really count – book a Viewber to go on your behalf. It’s the simple way of saying yes, every time and short notice isn’t a problem.

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