The best kept secret for high street agents

Posted on 24 Jan

We’d like to keep the advantage we’ve gained to ourselves….

Empirical evidence, that wonderful proof that comes from experience, is priceless and happily we’ve now got plenty of it to show how agents use, and what they gain, from Viewber.

Making money as an estate agent is a simple function of getting buyers and tenants through more doors – looking online, even in virtual reality, is simply never going to be a substitute. To do that you need viewing staff, simple. Years ago I’d either have to poach people from other offices and offer to pay them more, or employ Saturday staff which was a major headache as they’d come and go. Even then I’d only have one and that was hardly likely to raise the game much.

Over the last twelve months several high street agents have found their use of Viewber has simply given them a decent ROI. Almost all have found, or they wouldn’t have carried on using the service, that by spending a bit extra at weekends on some open houses and viewings they are netting thousands. Some have done this by advertising to their buyers and tenants that they can view whatever they want on a Sunday and this has yielded more listings too – if your agent said you could view any property on a Sunday wouldn’t you think about instructing them too.

It’s so simple and logical but there is an emerging problem - when we ask our clients if they’d recommend our services, the answer is often ‘ No way, we’d rather keep the advantage we’ve gained by using you to ourselves.’ – and that’s something we didn’t envisage.

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