The extra mile for house builders and developers

Posted on 18 Jun, 2020

Viewber is set up to help house builders and developers with ‘last mile’ marketing by launching a collaboration with leading trade magazine Show House.

With housing targets to meet, lockdown easing and pent-up demand, the UK is a hive of construction activity. The customer journey in the new build industry, however, is very different when compared to that in the re-sales market. Many developments are promoted off plan and are sold over a lifecycle of months, years and even decades at the most ambitious sites. 

For house builders, this presents a major resourcing issue – especially if there are multiple developments running at the same time. This challenge is even greater for small or niche developers who do not have the luxury of an in-house sales force or marketing suite. 

Having worked in the property industry for many years, Viewber knows one of the biggest ‘pain points’ for those building new homes is the ‘last mile’ – the tail end of developments that are close to completion and where an on-site presence can’t be justified.

In these closing weeks there is usually a handful of built homes available to buy and an influx of home movers ready to claim their brand new property. For this reason, we have partnered with the leading new build trade magazine – Show House – to develop a house builder-specific offering during the final stages of a development’s evolution.

Our UK-wide network of viewing assistants can be booked online to carry out accompanied viewings, empty property inspections, completion handovers, snagging reports, virtual tours and live video call tours at any new homes sites across the country. Viewber can also man show homes and sales offices or become a designated key holder, or we can install a key safe on site, if required. In addition, our Viewbers can accompany viewings on any second hand stock if the house builder is involved in any part exchange deals – anywhere in the UK.

When using Viewber, house builders and developers have peace of mind that we offer a single service level agreement and a single point-of-access for the simple booking of accompanied viewings and visits. And when it comes to cost, Viewber operates on a ‘pay as you go’ basis, so there is no financial or resource wastage.

Don’t forget, we only work with fully-vetted, DBS checked and trained viewings assistants – to the point that less than 15% of applicants wanting to join our network are successful. There’s also added reassurance in the statistic that more than 60% of Viewbers are ex-property professionals.

Our viewing and inspection staff work seven days a week, so we can provide cover during the post popular site visiting times - Bank Holidays and weekends - plus our Viewbers can accommodate bookings during unsociable hours – perfect for potential buyers who only have free time after their working day has finished.

If you’d like to start a partnership with Viewber, get in touch today. 

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