The future for property buyers
Certain words grate and one of the worst is ‘disruptor’. Not sure who first thought of it but it inherently implies that it’s trying to put down/destroy something.
Almost all ‘proptech’ I’ve come across has not had that as it’s starting point – all could have used the word ‘collaborator’ instead.
I had lunch with a journalist friend last week and he was asking why the buying part of the industry hasn’t changed. In fact it’s getting worse, and slower, with average agreed to exchange times now measured in multiple months, over four in fact – far worse than ten years ago, perhaps the worst ever. He mentioned sales because lettings IS changing. It’s more immediate and the consumer, i.e. tenant, is younger and already comfortable dealing with all things digital and processes, like vetting, completed online.
Average buyer ages are considerably older so agents may be enjoying a last hurrah before the next generation arrives on their doorstep with similar expectations.
But arrive they will and perhaps will drive the entire process towards the ecstasy that is buying a property at the press of a button.
The odd thing is that I suspect the general public simply has no idea that there are useable tools out there capable of making their lives easier - no huge surprise as most are B2B business. B2C tech business, mainly online agents, haven’t been enjoying the best PR coverage recently and many high street agents, perhaps mistakenly, assume such failures taints the entire proptech arena. The property industry has been slow to avail themselves of these tools, partly because they haven’t got a clue which of them can really work for them, and they’re understandably reluctant to part with money unless sure.
Well, that might be about to change. The wagon wheel below is a snapshot of membership of the Innovation Collaboration Group. Notice the use of the word collaboration. This is a group working with a well known and trusted CRM supplier to make sure that the best have been tested, so agents don’t have to.
The ICG will not be the last of such groups but HAS executed on a plan to bring the best those wanting to future proof. If you’ve been wondering which tech outfits think collaboratively, and can help you make more money – which is what it’s all about – have look below, they’re all good, and tested. Viewber is pleased to be a part of it.
- Ed Mead