The optimum viewing duration? 20 minutes
Almost three quarters of those questioned in Viewber’s Viewing Behaviour Survey said 20 minutes inside a property was enough, with no one wanting to stay more than an hour.
The majority of buyers only need 20 minutes on a viewing, reveals Viewber’s latest Viewing Behaviour Survey. The poll - which questioned a group of active home movers aged 25 to 64 and predominantly made up of buyers and tenants - set out to discover their viewing habits.
When asked ‘how long do you expect to be in a property when on a viewing?, 72.7% said 20 minutes, while 27.3% said 45 minutes. Tellingly, a number of available durations were overlooked completely by respondents, with no one choosing the ‘less than 10-15 minutes’, ‘1 hour’ and ‘more than 1 hour’ options.
“Of course, Covid dictates that current viewings should not take longer than 15 minutes,” comments Viewber’s founder, Ed Mead. “Although this fact may have influenced our results, as the survey took place in October 2020, our findings dovetail with previous pre-pandemic research that suggests movers really don’t need long in a property when they’re on a viewing. It’s often about the emotional reaction.”
Whether it’s a case of love at first sight, an instant dislike or a tight schedule, home movers are pretty decisive when it comes to viewing properties. “Today, people also have much more advance information to hand when they book a viewing,” adds Ed.
“Our Viewbers are being booked to take more photographs and 360? tours than ever before and when paired with floorplans and even 3D dollshouse models, which are both free extras when commissioning a 360? tour, people already have a very accurate idea about a property before they’ve even set foot in the door.”
Viewber’s new livestream viewings are also helping to build a precise pre-viewing picture, with Viewbers video calling prospective buyers and tenants live from the property. “It’s no surprise that movers feel a 20 minutes viewing is enough, as they will have consumed a number of digital marketing assets right from the start,” adds Ed. “What the Viewing Behaviour Survey’s other results do reveal, however, is that there really is no substitute for visiting a property in person – no matter how briefly.”
Other headline results from Viewber’s Viewing Behaviour Survey 2020:-
- 100% of respondents agreed that evening and weekend viewings are beneficial
- 77.3% think an agent should know the local area well and offer local information during a viewing
- 50% would prefer the property owner to be out during the viewing
- 77.3% said they could look past a badly presented or dirty property
- 90.9% said they expected to have access to any garden during a viewing
- 40.9% of survey respondents said it was ‘not so important’ that an estate agent showed them around an available property
- 81% of those questioned wouldn’t mind an independent, vetted person accompanying them instead of an estate agent
If you would like to facilitate more property visits, cover evening and weekend viewing requests, or plug staffing gaps, talk to Viewber today.
Our vetted and positively-reviewed network of Viewbers can accompany viewings anywhere in the UK, with slots frequently available with as little as 24 hours notice.