Just ten months in, Ed Mead's agency support start-up Viewber is making a play for the top end of the market. Here, the former D&G exec director explains why PCL agencies can now safely start embracing change…
Some of you will have read in the London Magazine about how Viewber, the outsourced viewing and inspection service, will be able to handle central London viewings. Well, as the company now approaches its 1000th viewing, and is growing fast, it is now able to do that.
The exigencies of showing PCL property demand a high standard, but there are enough experienced ex estate agents signed up as Viewbers to now be able to service this market. PCL negotiators are expensive, and most often include those at the top of their game. They will still be best deployed to show where possible but employing the best often means that their first request when taking a [highly paid] job is that they don’t want to work weekends or evening. The changing appetite amongst, and demographic of, buyers and tenants means they want to view property when THEY want to, and this can now be covered with a pay as you go service dipped in and out of at will – saving on fixed costs of finding weekend and out of hours staff if necessary.
It’s no coincidence that Foxtons have been as successful as they have, they have spent a fortune creating a culture that regularly interrogates everyone they’ve ever come into contact with – and is incidentally why if you ever deal with them you should use a disposable pay as you go mobile! Getting out and about doing viewings is part of the attraction of the job, but is it the BEST use of an expensive neg – surely mining the database for listings and getting deals through is better, or more modern. Meeting a buyer to qualify them or upsell services is no longer necessary when so much can be found about buyers online or on a phone call.
The commercial sector seems to be embracing change as it’s a well-consolidated sector that embraces new tech faster than the resi sector, which has a huge number of single office business owners resistant to, and nervous of, change.
Efficiencies and service will have to go hand in hand if the industry, as we know it, is to survive. Especially as millennials, who have very different expectations of service and communication, become the predominant tenants and buyers. They are the ones who need to be marketed to as times change.
Booking inspections and viewings online is simple so why not give it a go and guarantee to your clients and landlords that you’ll never miss a viewing – whilst giving your next clients, current tenants and buyers, the service they expect.
This article first appeared on www.primeresi.com
This is a real voicemail forwarded to us by a frustrated buyer... he subsequently asked the agent why they don't use Viewber - they do now!
So, what do you currently spend on sending staff out on viewings?
How does booking a viewing with Viewber work? For clients, it’s as simple as clicking a button but here we also explain what happens after the booking is sent.