What does a viewing actually cost you in 2020?
Accompany viewings or concentrate on income generating tasks? Viewber asks if sending experienced negotiators to accompany viewings is the best use of your cash and resources and to what extent is having a year-round fixed cost to do them justified.
In uncertain times it’s good to be totally transparent about costs. There can’t be an agent in the UK who wouldn’t want to improve profit margins or improve productivity.
In 2019, we estimated that an individual, accompanied viewing costs £32.55 – that’s for a neg, based on an OTE of £40k, with 20% employee costs and travel expenses, often ignored when calculating true costs. These costs are fixed and mounting whether your negs are busy or not.
In 2020, we anticipate that the cost of each viewing hasn’t dramatically changed but the volume of viewing requests has. Agents are overwhelmed with enquiries now lockdown has eased and in-person viewings have resumed. Business owners need to weigh up if they can afford skilled negotiators to be accompanying prospective home movers, especially if the cost is over £32 a time. Would they be better used closing a deal for a vendor, getting an offer out of a buyer, or selling financial services instead?
Ask yourself the question: are your negotiators better used in the office, overseeing exchanges, progressing sales, taking on new instructions or up-selling property management services to landlords? When you look at a negotiator’s skills, their per-hour salary and your investment in the hire - recruitment fees, training, equipment, bonuses and commission - is accompanying a viewing the best use of their time and your money?
As property specialists led by a former estate agent, we understand you won’t know whether every viewing request will be income generating or a waste of time. You may be declining viewing requests suspecting the lead will come to nothing or you haven’t got the resource to service requests? Maybe you’re over-stretching yourself by accompanying every appointment in order to provide exceptional customer service?
You may also have FOMO – the fear of missing out. Buyers are obviously a source of potential business but these days surely this info could be elicited as part of the qualification and then an onsite Viewber can ask the questions YOU want answered in person.
Agents can avoid being sucked dry of time and cash, nurture every possible lead and keep costs in check by delegating however many viewings they want to Viewber, all or one or two, doesn’t matter to us – it’s the same service whether you’re in Truro or Inverness. We charge on a ‘per viewing’ basis so you only get charged for what you really need turning fixed costs into variable.
Our vetted Viewbers are able to answer property and local area questions with confidence, and will provide a follow-up report almost immediately after the appointment has concluded so hot leads can be pursued. Don’t forget, more than 60% of Viewbers are ex-property professionals so they understand how it works.
If you’re keen to keep your staff accompanying viewings – especially if you’re saving in-person visits for the most genuine movers - Viewber can help with pre-qualification.
We can produce 360 degree virtual tours, video walkthrough recordings and live video call viewings for any UK property on the market. These help by filtering out genuine movers from time wasters, reducing unnecessary time away from your desk and allowing negotiators to focus on the best prospects.
Why not talk to us for more details and to set up your account?