Will independents at last have a united voice?

Posted on 13 May

The last few weeks have seen a flurry of activity directed at independent agents.

We’ve seen Graham Lock’s Federation of Independent Agents, the indefatigable Iain White driving The Innovation Collaboration Group, Charlie Wright’s Best Agent and now Simon Whale has floated his Kerfuffle boat.

All these guys are putting some hard work into good business ideas that’ll benefit the majority of agents – the independents – by driving down suppliers’ prices using group buying power.

There are differences in the way independents run their businesses compared with corporates.

Corporates have always enjoyed the ability to be first in the queue for Rightmove shares, a cheap trial on the latest proptech or a bulk-buying discount.

Many go on to invest in such suppliers to reap further rewards down the line.

Businesses used by the corporates tended to find favour elsewhere too as benefits trickle down.

Countrywide’s figures suggest that for every £1 from agency they make over 40p in referrals. They ARE much better at selling services to buyers.

For the rest, and I was part of that majority for years, it was tough working out which supplier to use.

Given the way agencies work, expecting your local competition to tell you what they’re doing was inviting polite misdirection – at best.

As an example, one result has been a plethora of competing CRM systems making advances in technology – that would ultimately benefit the consumer – even more difficult to manifest.

As a result most independents rely on pure agency services for the bottom line with referrals a welcome but small addition.

Finding and using best-in-class solutions could enable service oriented independent agents to introduce the buying and selling public to some serious and interesting tech that’ll make their journey easier.

Two simple examples.

First, why wouldn’t everyone want to communicate with others in a transaction when they want?

That’s what OneDome do.

Secondly, why wouldn’t buyers want to find out everything about a specific address before going to look?

This is what Sprift do.

These are things that buyers and sellers will love and give agents more time to provide the thing they do best – personal attention.

It seems to me that the FIA, ICG, BA and Kerfuffle are tailor-made to help agents do just that, and I look forward to supporting them all.

Who knows, if independents could even somehow agree that we’d like a united voice, maybe these outfits are also a first step towards a more productive future for those agents who put the consumer at the centre of their journey.

- Written by Ed Mead

*This article first appeared on Property Industry Eye

 

Up your income with sporting short lets

Posted on 20 Jun.

Letting agents can increase revenue by tapping into sporting short lets this summer, reaching out to home owners, sellers and landlords during a packed fixtures schedule.

UK holiday lets set to benefit from Brexit

Posted on 11 Jun.

Owners and investors can capitalise on the surge of the staycation, with travellers abandoning plans to travel to the EU in favour of the UK.

Ed Talks - Property Podcast Ep. 9 with Josh Rayner

Posted on 05 Jun.

Ed Talks to Josh Rayner, Owner of Rayner Personnel?... Property Recruitment Expert, Irrepressible & ‘Old beyond His years’

Our website uses cookies which are small files of letters and numbers that we put on your computer. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also helps us to improve our website. Read more about the cookies we use by clicking here. By clicking CONTINUE you agree to cookies being used in accordance with our Cookie Policy. If you don't agree you can disable cookies - see the Cookie Policy for more details.