A flurry of viewings over Christmas? Book Viewber!

Posted on 17 Dec, 2020

Self-isolating staff, the stamp duty deadline and demand still high? Let Viewber help you service the seasonal peak in viewing requests.

We’re no stranger to the statistic that property searches double over the Christmas and New Year period. The number of Rightmove users actively looking online on Christmas Day and Boxing Day grow year-on-year, and the scale of searches is staggering - especially when you consider the festive season is usually about sitting back and switching off.

Historical records show there are usually over 10 million Rightmove page visits on 25th December, rising to 25 million on the 26th December and exceeding 40 million every day in the first week of a New Year! While past years have seen a steady stream of people sneaking a peek at available properties in between Brussel sprouts, brandy butter and Bond films, 2020 looks set to surpass all figures on record.

It really doesn’t need highlighting but we are entering the peak festive season with a unique backdrop that will send people scurrying to property websites. A recent survey by IDSystems found that 26% of homeowners are thinking about moving in the next 12 months, with 55% of those decisions directly influenced by the pandemic. More space? Home office? Garden? Countryside setting? Many people will want to start the New Year in a home fit for 2021 and beyond.

There’s also an acute sense of urgency amoung those who want to benefit from the stamp duty holiday, with many buyers and sellers now in the ‘last chance saloon’ if they want to complete by the 31st March 2021 deadline. We expect a frantic rush of viewing requests between now and the New Year, with home movers keen to make and accept offers, start conveyancing and push for exchange as early in 2021 as possible.

While demand for viewings builds, we are aware that staff numbers are dwindling. Viewber is already providing accompanied viewing and property visit cover for agency staff who are self-isolating. With regional rises in Covid cases, an increase in rapid testing and the ‘track and trace’ system finally finding its feet, the forecast is for more people to receive a notification that they’ve come into contact with the virus or are, indeed a positive case themselves.

The immediacy of self-isolation can catch agents out and rapidly reduce resources (to zero if the entire office is told to isolate) but Viewber can bolster your Christmas capacity thanks to our nationwide network of more than 4,000 vetted viewing assistants – with thousands of our associates available over the entire festive period.

A Viewber can be booked with as little as 24-hours notice to visit any property in the UK – perfect if you have a diary full of viewings and another member of staff confined to their home. Whether it’s showing around potential buyers and tenants, letting trades in, taking photographs and 360 degree tours, or creating property reports, you can count on Viewber for your Christmas holiday cover.

Get in touch to open your account.



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