There’s no question that the UK needs more new homes and the Government is finally getting on track to deliver its promised 1 million new homes by 2020. In 2017 alone, 217,350 new homes were built and each one probably had at least one accompanied viewing.
In fact, if you chart figures published by the National Association of Estate Agents, around 10 buyers are chasing every property listed for sale and it’s almost a given that each buyer will conduct at least one, maybe two or three or more, viewings.
It’s great to see the property market so buoyant but the swell in buyers and new properties is putting pressure on house builders and agents – especially online operations. If you’re planning to maximize returns in the new build market, you’ll need to seriously think about facilitating viewings and inspections.
House builders will face a number of scenarios when they will need viewing support:-
Launch event– where there is a rush of visitors all eager to tour show homes and the site when they want
Bank Holidays– these traditional peaks in viewing activity can leave even well resourced sales teams short staffed
When there’s no on-site sales office– when there are no on-site staff and sales managers have to travel long distances to accompany a single viewing
At the tail end of a development– when it’s not uncommon for sales offices to pack up and move on to a new development, leaving the site unstaffed
Part exchange – when a house builder takes on a part exchange property in another part of the country
Snagging & aftercare – when accompanied visits are required after the sales staff have finished their site residency
Viewber can help with all of the above, whether that’s providing an experienced, local person to accompany purchasers or a simple unlocking/locking up service. Our Viewbers save house builders the time and hassle of travelling to the site or leaving visitors unattended.
And it’s not only house builders who can utilize Viewber. Online agents moving in to the sale of new homes will need people on the ground if they are representing developers. Only recently Emoov announced it was launching a new land and new homes service, whereby it will sell off plan and completed developments for a fixed fee. If you’re a centralized agent without local operatives, don’t panic - you can still benefit from the opportunities. Viewber provides nationwide coverage seven days a week, and we’d be happy to conduct viewings at a time that suits potential purchasers. Agents only pay for the appointments they need on a demand-led basis.
Don’t forget, viewings are essential. They give the agent or developer the chance to impress potential buyers and sow the seed for a sale. Left unaccompanied, visitors may feel overlooked or undervalued – having that personal touch can make all the difference.
Call on Viewber as and when you need to – we can be your viewings partner to ensure every flicker of interest turns into an accompanied visit and, ultimately, a sale.
This is a real voicemail forwarded to us by a frustrated buyer... he subsequently asked the agent why they don't use Viewber - they do now!
So, what do you currently spend on sending staff out on viewings?
How does booking a viewing with Viewber work? For clients, it’s as simple as clicking a button but here we also explain what happens after the booking is sent.