PR, a much misunderstood discipline - The Rodcast

Posted on 20 Jan, 2021

PR, a much misunderstood discipline.

Making noise and column inches are a very small part of it.

Viewber co-founder, Ed Mead didn't start 'getting' it until 1996 and it had a huge impact on him and Douglas & Gordon and has been a significant driver at Viewber.

It's just one of the subjects Ed talks about with Rod Turner, Founder at ITP Group on the ‘Rodcast’ podcast.

With > 40 years of estate agency there are a few stories told here too - we hope you will find some of the advice offered interesting and useful.


Thank you Rod.

Listen to the episode, '40 years of Estate Agency to Founding Viewber' >> here <<


Do have a listen to the other episodes on the Rodcast - some great listening (and escapism) material whilst working from home.

3 ways to make viewings & visits more sustainable

Posted on 10 May.

Going green is a global issue and agents can make a contribution by re-evaluating their attitudes to property visits and accompanied viewings, as Viewber explains.

Expanding: presence first, branch second

Posted on 06 May.

Moving into new areas can prove tricky for agents who aren’t ready to open a branch in unchartered territories - but there are quick ways to gain ground, as Viewber discusses.

The UK property boom looks set to continue

Posted on 30 Apr.

"If there is one thing I have learnt from working in the property market for over 40 years it's that any market prediction worth its salt takes into account the relationship between London and the regions." Ed Mead's latest piece in The Spectator.

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