The Gig Economy – it’s not all about Uber
According to a recent McKinsey report c. 162m people in the US/EU are now working in what could loosely be called the Gig Economy. Workers could be deemed to be ‘freelance’ in four categories – Free Agents, Casual Earners, Reluctants and Financially Strapped. 70% are in the first two and would see it as their preferred choice. The total in the Gig Economy sector is due to rise to over 50% of the total workforce by 2020.
The issue for many has been the ability to access that work, and with the arrival of Viewber and it’s technology that’s now possible and has led to the rapid growth of the business, indeed access to an on demand workforce of over 4000 vetted local people puts it on a par with Thames Water – all within 18 months.
Uber has perhaps obfuscated the way people look at the Gig Economy implying that it’s a way for large companies to by pass some of their employment responsibilities. This ignores the fact that most in the Gig Economy – including Viewber – do not gain all their wages from working for one company.
It does seem to me that the UK workforce is both learning and maturing at a fast pace and the freedom it can give those who genuinely prefer to work in their own time is something more and more people are enjoying tasting. WE still think it’s got a long way to go.
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