Time to act on that Rightmove search!
Christmas is like no other holiday. The whole nation is off, with an emphasis on family time, indulgence, reflection and rest. Or so we like to think. Between mouthfuls of turkey, glad tidings and tinsel, we like nothing better than trawling the property portals for a new home – apparently.
The statistics are the same every year – they show a peak in home searches between the end of December and the beginning of January and 25m views on Boxing day alone. Last year’s online analysis revealed traffic on Rightmove increased 195% between Christmas Day and the first working day of the New Year and over at Zoopla, property searches double over Christmas and New Year.
How is your agency equipped to cope with the resulting influx of viewing requests at a time when staff don’t really want to be behind their desks or out at properties? Book a Viewber! We have many thousands of vetted, local viewing assistants primed and ready to accompany viewings on your behalf over the Christmas holiday. It’s a smart solution for when you’re understaffed due to annual leave, wanting to close early or, *whispers*, hungover. Your staff will appreciate a rest, but the office doesn’t have to stop.
Capitalising on the Christmas demand for property viewings is even more essential this year in a market where things have almost come to a grinding halt. With Viewber, agents can get prospective buyers into properties and on the way to making offers, even when the agency is entering into a period of well earned dormancy.
Agents using Viewber also get the opportunity to quickly progress leads, with our Viewbers filing feedback to an online dashboard straight after each viewing. Even if the agent is working from home or keeping an eye on the business from afar, they can log into the dashboard, read the report and take action so no income-winning opportunity is lost.
In addition to Monday to Friday availability, our Viewbers work evenings, weekends and Bank Holidays – extending your opening hours in the process. With such fantastic availability and the facility to book a Viewber with as little as 24 hour’s notice, agents can approach the festive season knowing every viewing request can be granted – why not let your buyers know by advertising on some properties on the portals that they have open houses over the holidays.
No one is really sure why people are compelled to search for properties over Christmas. Some think cruising the portals is a way of trying out a new wifi-connected device, while others suggest the spike is due to the common resolution of ‘new year, new home’. Perhaps it’s all squeezing in at Christmas that prompts people dream of a larger property.
Whatever the reason, make sure you can facilitate more viewing requests this festive season by sending a Viewber to accompany visits. Contact us today to start a Christmas full of viewing opportunities.