10 property influencers to put on your radar!
Need inspiration, advice, information or a mentor to guide you? Here are 10 property influencers to follow on social media.
1. The Property Academy: described as ‘the UK property industry’s pre-eminent business improvement and events company’, The Property Academy is powered by Peter Knight and aimed at estate and letting agents, with marketing round tables and idea-sharing sessions. The organisation is on Twitter (@propacad) and Peter can be followed by using @peterknightblog. Regular property insights and musings are delivered in his weekly four-I newsletter.
2. Starberry: as you would expect, this global digital marketing agency – specialising in brand strategy and website design for the property industry – is all over social media. Subscribe to its YouTube channel, or follow the founding brothers Ben and Rus on Instagram for digital marketing advice specifically for agents and property professionals.
3. Christopher Watkins: after a career as a bank manager and a letting agent, Christopher Watkins now runs a highly successful business generation company aimed at letting agents. His popular round table-style podcasts are often as hilarious as they are insightful. Subscribe to Chris’s YouTube channel for his next instalment.
4. James Dearsley: if you need any help with proptech – from understanding what’s new to choosing from what’s already available, James Dearsley is your man. Now the Co-Founder of Unissu, James can be found on Twitter at @jamesdearsley but as you would expect from a proptech expert, the Unissu website has a whole area dedicated to other proptech influencers, so take a look.
5. Rightmove: sometimes we all need as dose of aspirational property porn and there’s no better Facebook account to follow than Rightmove’s. Stop by for regular posts featuring everything from sprawling mansions and London mews houses to gothic castles and converted churches.
6. Henry Pryor: if you watch the BBC news, you may recognise Henry as he is one of the broadcaster’s property experts (although he also acts as a buying agent). His frankness, pithy comments and interesting reTweets make him a good follow on Twitter and he does collate a lot of property data - @HenryPryor
7. Vanessa Warwick: one to follow if you are interested in property investment or working in lettings. Vanessa may be an ex-MTV presenter but she has since built a sterling reputation as a professional landlord, property consultant/speaker and founder of Property Tribes – the UK’s number 1 landlord/property community. Follow Vanessa at @4_walls.
8. Kate Faulkner: if you love property market trends, house price indexes and statistics, then follow Kate on Twitter at @katefaulkner. She is renowned for providing accurate housing market insights and analysis to the masses and the property media.
9. Property Industry Eye: this is thought of as the most reliable source of property industry news out there, spearheaded by the respected journalist Rosalind Renshaw. Its Twitter account is updated almost hourly, taking followers directly to the full story on the Property Industry Eye website. Keep in the loop by following @PropIndEye
10. Kerfuffle: if you have used Reapit or been to a property gala dinner in the last 20 years, you will know Simon Whale. Although a real raconteur, this larger-than-life character has a deep understanding of the property industry, having spent two decades working in customer relationship marketing. Now as the founder of Kerfuffle, Simon is devoted to helping agents make sense of proptech suppliers. Listen to his regular podcasts or follow on Facebook, with a suitable warning about occasional language.