Proptech in 2026: How Digital Became the Default in Property
Proptech in 2026: How Digital Became the Default in Property
It was six years ago that Viewber last reported on the rise of proptech. We shared seven accounts to follow on Twitter and shows how quickly the digital landscape has changed.
Looking back, we flagged up ‘ones to watch’ including Matterport, Fixflo and Goodlord. Now, they’re established proptech forces that have been widely adopted by property professionals.
Part of everyday life
And we’re not ‘on the cusp’ of anything or ahead of the ‘curve’ we once wrote about. Digital is how we roll and Viewber is just one example. We recently completed our 1 millionth appointment since launch in 2016. That’s 1 million appointments fulfilled by a decentralised company and booked via our digital dashboard.
Viewber is fully transparent, fully accountable and fully digital. Everyone benefits, as comments on our LinkedIn page attest.
Harnessing the power of proptech
One of our Viewber members commented: “Having worked in sales and marketing for almost 40 years, I’ve witnessed many changes – none more significant than the power of the internet and digital communication.”
“Viewber is, without doubt, a business that utilises this platform and model as effectively and efficiently as any I have ever witnessed. The seamless connectivity with clients, Viewber agents and the public allows this business model to provide a 24/7 service across the nation. It’s the ultimate rapid response.”
Another said: “In a dynamic digital era of property sales and rentals, Viewber offers a speedy service for everyone. In a 24/7 world, Viewber works for clients and the public, and provides flexible work for people like me. I’m loving it.”
Changing property at pace
And what about property professionals who may have displayed a level of scepticism a decade ago? One million appointments tells its own story but so do the comments.
Charles Birtles, Managing Director of Charles Birtles Property Search, said: “Viewber is an absolutely brilliant idea that has materialised into a great success. It just goes to show that there are still many ways in which we can change the property market and how things are done, for the better!”
While Charlie Lamdin, the founder of housing marketplace BestAgent, added: “One of the few agency supplier services I have always said made sense.”
There are many others, but one captures Viewber’s proptech proposition succinctly: It’s the perfect business platform to provide 24/7 digital access to an industry that needs to think national and act local.”
The arrival of AI
Tellingly, our proptech summary back in 2020 didn’t mention AI once. In the six years since we published the blog, not only have we got used to artificial intelligence, but we are also actively looking to AI to revolutionise how we do property business. Being a ‘digital native’ is turning into being an ‘AI native’.
It’s a pursuit noted in The Alto Agency Trends Report 2026 | Alto Software. We love the line ‘tech isn’t just part of the solution. It is the solution.’ The report’s authors found more than half of agents questioned planned to focus on AI in 2026, with deeper questing establishing what proptech they were most likely to adopt.
The winner? AI that helps with compliance and anti-money laundering (AML) came out tops, with 66.1% of agents keen on this type of ‘belt and braces’ support. Additionally, agents showed interest in investing in AI that helped handle leads and improved their marketing.
Alto’s report also revealed a thirst for self-service portals aimed at buyers and tenants – proptech that shifts mundane tasks towards clients. Rather than viewed as lazy code, this is seen as an empowering move and a step closer to the totally digitalised transactions movers expect. It’s something we have proven can work, with our end-to-end service between Viewber, property professionals and our members being 100% digital.
Scan the property trade press and it’s full of proptech and AI developments – not viewed as snake oil or black magic but of genuine interest. Today, proptech is vital to efficiency and time-saving in an industry currently bound by legislation and moving towards even more radical reforms.
Breaking proptech news in 2026
As such, it’s only fitting that we look at today’s breaking proptech news.
• Clara from Coadjute: freshly launched is “Clara” – a digital assistant for AML checks. It’s created by Coadjute, adopted by estate agents and used by home movers. Clara is in response to increasing AML compliance, which is draining agents’ time. Laborious elements are handled by Clara, which guides buyers and sellers through checks in real time. It explains requirements, requests information and collects documents on an agent’s behalf.
• Benefitty rewards platform: app-based reward, cashback and loyalty schemes are increasingly popular and Benefitty has launched one aimed at renters. It has partnered with more than 90 retail partners across 14 categories to offer tenants discounts on everyday spending. Its first big application is via Quintain Living. The build-to-rent giant is incorporating Benefitty into its Resident App as part of a wider Perks+ programme. Quintain will earn as renters spend, receiving a revenue share when people purchase using the app.
• HomeLet/Let Alliance/Street.co.uk collaboration: integration is one of proptech’s big buzz words and the latest has arrived. HomeLet and Let Alliance has integrated its Vision+ tenancy management platform with Street.co.uk. Letting agents can share data across the two systems without double-keying or data duplication. The risk of error is reduced, and progress can be tracked in real time.
• Revised Rightmove Plus dashboard: we love a dashboard here at Viewber and so does Rightmove. The portal has refreshed its Rightmove Plus dashboard so metrics, including available stock, price reductions, fall-throughs, new instructions, market share comparisons and lettings agreed, are easier to find.
• Instant home report quotes from DM Hall: sellers in Scotland are already blazing a trail with the mandatory requirement for vendors to commission an upfront Home Report before coming to market. Now sellers have greater transparency concerning how much these reports cost. DM Hall LLP’s new online system gives sellers instant Home Report quotes using the property’s address – ideal for real time budgeting. There’s also the option to pay online if they like the price they see.
Proptech innovations are only gathering pace. Perhaps we won’t leave it another six years to provide you with an update! If you’re on a digital-first property journey and would like to partner with Viewber, please get in touch.
